Independent marketing research
Good research starts with a better question.
Azor Research is a new independent practice for understanding people, markets, and the ideas connecting them. We bring survey design, research outreach, and thoughtful conversations together to help a useful question become a clearer next step.
What we do
Research built around a real question.
Survey design
Turn a broad question into a focused survey. We help define what you need to learn, write clear questions, and consider how the people responding will shape the answers.
Research outreach
Build relevant professional connections through clear, considered invitations. We help explain the purpose of a conversation, why someone is being contacted, and what participation involves.
Interviews & editorial
Explore the experience behind an answer. We develop interview guides and editorial conversations that leave room for detail, disagreement, and ideas a questionnaire might miss.
Our approach
A clear purpose. A considered process.
Useful research needs more than a list of questions. It needs a defined audience, a respectful invitation, and an honest account of what the responses can tell you. Our work starts with those decisions.
Start with the decision the research should inform.
Give participants enough context to choose whether to take part.
Keep evidence, interpretation, and open questions distinct.
From the blog
Notes on asking, listening, and learning.
Practical introductory notes on survey writing, research invitations, and the conversations that help us understand a subject more fully.
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A good feature can keep a conversation going
Read the note →: A good feature can keep a conversation goingUse the questionnaire as a starting point, build a feature someone can use, and make sharing a clear invitation of its own.
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Write the question before you write the survey
Read the note →: Write the question before you write the surveyA short questionnaire can help shape a useful feature when each question gives you something specific to follow up on.
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The best outreach list starts with a reason
Read the note →: The best outreach list starts with a reasonA name and an email address aren’t enough. Find the reason a particular person belongs in the conversation, and the invitation gets easier to write.